Frequently Asked Questions (FAQ)
general questions about the magazine
designing your ad (details on the process)
general questions about the magazine
FREQUENCY – How often does the magazine come out?
We print and distribute our publication monthly, 12 times a year.
DELIVERY SCHEDULE – What day of the month can I expect to see the magazine on stands?
Magazines start to be delivered around the 27th of the month. In general most locations should have the magazine by the first of the month.
CIRCULATION – what is it?
We change this number monthly (within a few hundred or so one way or the other), depending on the current demand and special events. We are printing about 28,000 magazines on a monthly basis.
READERSHIP – What is it?
The industry average states that about 2.5 people read each publication. Based on 28,000 magazines printed that would equal a monthly readership of 70,000.
Results from our 2016 Readership Survey reveal our readership is:
85% female, between the ages of 35 and 54
60% have one or more college degrees
51% have an annual household income of more than 50K
66% have been reading Natural Awakenings for more than 2 years
34% share their copy with 2 or more additional readers
21% purchase from our advertisers between 1 and 3 times per month
88% purchase healthy or organic food
47% regularly attend spiritual or healing events
48% regularly attend exercise or fitness events
How can I receive information on advertising?
Please go to the advertising tab on our website. All of the details you need are listed there for you. If you would like the information explained to you, please send us an email or call us. We’re here to serve you. Link to our complete media kit.
I would like to be in the online digital magazine, is that possible?
Our digital magazine that is distributed online is a mirror copy of our print magazine. It has the same content and it also has live links. Therefore, if you advertise with us, your information will be exposed in both our print magazine that is distributed throughout Broward County, and in our digital magazine that is distributed to our online readers and shared on all our social media networks.
How can I submit either a photograph or artwork to be considered for the cover?
Please review this document. It will give you all the necessary information you’ll need to submit your work. Cover Art Guidelines
How can I get Natural Awakenings delivered to my building or at my business location?
Readers tell us they appreciate being able to pick up a copy where they visit locally on a regular basis. Join our Distribution Route List. Complete this form: NaBroward.com/distribution.
DISTRIBUTION – where is it distributed?
Typically our publication is delivered to over 500 locations throughout Broward County Florida… from the Parkland / Coral Springs area east to Deerfield Beach, south to Hallandale and west to Weston, and all communities in between. Nearly all the public libraries in Broward County carry our publication.
What’s the difference between editorial and advertorial?
Advertorial is editorial that has a self-promoting perspective. Articles in our publication are not advertorial in nature.
How can I submit editorial content for the magazine?
There are some forms online. Go to the tab marked “advertising.”
Designing your ad (details on the process)
COST – How much does it cost?
If you’re having us design your display ad , calculate about 30 percent of the non-discounted one month rate. The layout rates are on our agreement form (shown in the last column in the rows of display ad sizes we offer. This is a one time charge per ad designed. Or, have your graphic designer send us the digital ad for placement, designed to our specifications. Ad updates. as may be required by you, come with a minimum charge of $35. We don’t charge to update just phone numbers.
DESIGNER INFO – My graphic designer will design my ad, what does she/he need to know?
If your designer is going to design the ad, have them review our design guidelines document (page 6 of our complete media kit) for information on ad specs and design considerations. Have your designer either email you the ad or email the ad to us with a reference to who you are (I organize my client files by surname). Ad name should include your surname and the first month and year of run. Example Wood-2001.pdf (file name for Ms. Wood’s ad to begin year 2020, month 01 (January).
FIRST – What do I need to decide first?
If you’re running a display ad (the custom, rectangular designed ads with the borders around them, found throughout the magazine). Choose what size ad you want to run.
You may fill in our form online. Click here for our display ad form
WORDS – What about the copy… the words?
On our form there is some space to place your copy. Start with the headline. Place in general order of what you expect for the final ad. Typically the company name and contact information is at the end.
Include your website if you want to help drive readers there. With our online edition, your web address (URL) becomes an active link that takes the reader directly to your website with one click. Click here for our display ad form
FORMAT – Do I need to format the copy?
No, we will format all the copy for you in the proof.
AMOUNT OF COPY – How much copy should I include?
Advertising experts tell us that, less is better when it comes to what to place in your ad. Be clear on what you want in your ad. What is the “call to action.”Once you receive your first proof, you will have an opportunity to update and make necessary corrections your ad.
Can I change my mind about the copy once I receive my first proof?
Yes, you can change your copy. We will then generate a revised proof. With MAJOR copy changes from what you originally submitted, you are subject to a revision charge (minimum of $35)… so talk with your team, and review all the words you want to place in your ad prior to submitting for design.
SENDING GRAPHICS – How do I send the graphics and pictures?
There is a place on the form for you to browse your hard-drive and upload your ad to our ad-intake department. AVOID placing these images inside a word document and uploading your DOCX or DOC file with your ad inside. We accept png, jpg, tiff, gif and pdf. We request they be CMYK files, not RGB
. Click here for our display ad form
What does CMYK and RGB refer to?
CMYK stands for Cyan, Magenta, Yellow, and Black. These are the printing ink colors used to print your ad. RGB refers to Red, Green, Blue and are the colors of light to show images on computers and other electronic devices. Because we are a print medium, we request graphic files be sent using the ink colors: CMYK.
WEB PHOTOS – Can I use photos and graphics from my website?
Typically web RGB images are not high enough resolution for print, they are only 72 dots per inch (dpi) and should not be used. Images should have at least 150 dpi to print well. Many images are 300 dpi. The higher the dpi the clearer your image may appear..
TURN-A-ROUND TIME – How long will it take to get a proof back?
Plan on receiving your first proof within one business day. Thanks.